Your Move, NCAA

So here it is. The gauntlet is thrown down.

Whether or not I watch college football or basketball next year will depend on what the NCAA does with USC.

Are you listening, Lipscomb? Belmont? Mid-majors? Are you listening, ESPN? Kyle Whelliston? Are you listening, CBS? Coca-Cola? Pontiac?

The O. J. Mayo & Reggie Bush stories embody everything that is wrong about college sports. USC needs to be a scapegoat, a warning. The message the NCAA sends in the USC case will tell me and fans like me whether they take themselves seriously enough to enforce their own rules.

And if they don't, I'm done. With them and with any of their member institutions, conferences, and "corporate champions." When the NCAA is ready to have a fair competition on a level playing field, I'm right there.

It's time for the stakeholders -- member schools, sponsors, conferences -- to force the NCAA's hand. And if you're a fan of an NCAA school, it's time to you to stand up for the honest coaches and players who take fairness seriously.

Write your AD. Write your University President. Contact networks and sponsors. Tell them we've seen enough.

Your move, NCAA.